Hi there đź‘‹, my name is Benito.
I discovered WordPress in 2009 when my company needed a blog.
In 2013, I created my first premium WordPress theme and published it on Themeforest under the name Lollum Themes.
The following year, I reached the rank of Elite Author, having sold more than $75,000 in the Envato marketplace (my care package). In 2016, I reached the next level with more than $250,000.
In 2017, I released WP Hotelier, a WordPress plugin for managing hotels, which is still under development.‍
Also, in 2017, I ended my experience with Lollum Themes and joined the team at Undsgn as the main backend developer for the WordPress theme Uncode. Currently, Uncode has more than 125,000 total sales (over $7 million), thousands of sites built, and customers from all over the world.
For Uncode, I am mainly responsible for developing advanced features for WooCommerce, the backend, and the custom block library for the WordPress Block Editor.
The Way of WP is my new project, a series of advanced and modern courses for WordPress developers. This isn't your typical collection of tutorials, but complete projects that follow real-world development practices used by agencies and advanced developers.
Each course focuses on practical, production-ready solutions with the tricks, optimizations, and best practices I've learned over more than 10 years of professional WordPress development. You'll learn not just how to build features, but how to build them the right way—scalable, maintainable, and professional.
Topics that will be covered include (still in development, subject to change):
These are comprehensive written courses designed for developers who want depth, not surface-level tutorials. Each course is extensively documented with complete code examples, detailed explanations, and real-world implementation strategies.
Why no videos? Because written content is simply better for learning development. You can read at your own pace, instantly search for specific solutions, copy code examples directly, and reference the material anywhere—on your phone, during commutes, or while coding.
No more scrubbing through 20-minute videos to find that one technique you need. No more pausing and rewinding to catch implementation details. Just clear, searchable, comprehensive written guides that respect your time and let you focus on actually building.
